Do you want to join a growing & fun technology company without having to make the long commute into Manhattan every day? INTTRA, the ocean shipping industry’s leading SaaS company, is located conveniently in Parsippany, NJ. INTTRA is on a mission to transform the container freight industry, and we're looking for an experienced marketer to lead our demand generation strategy and execute marketing campaigns that are compelling, relevant, buzz-worthy, and most importantly, effective for driving demand around the world. You will be joining a small team that moves fast, and you'll be responsible for the strategy and execution behind INTTRA’s content-driven inbound marketing program.
In this role you will drive customer and prospect engagement, crafting compelling and visionary narratives about our products, services and solutions while also thinking critically about the best way to distribute and amplify these stories to our target market. You’ll report directly to the CMO, and work across teams (Sales, Customer Service, Product Management and Marketing) to source ideas, define gaps in our messaging/approach, and stay on top of industry trends. The right candidate will have already proven themselves in a variety of skill areas from persuasive writing to planning and prioritization. Over time, you will build out a team to help develop and manage a growing library of world class content and global digital demand generation programs.
What it’s like to work here:
INTTRA is an equal opportunity employer. We value diversity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status.
Is demand generation your thing? Here’s more of what we are looking for:
Digital marketing, B2B SaaS, or B2C experience with Performance Marketing and a passion to move into the B2B world: 5-ish years experience working in fast-paced technology environments, e-commerce, a software-as-a-service company, and/or digital marketing. A degree in Marketing plus certification in marketing automation platforms (like Marketo or Pardot) is a plus. Familiarity with ocean shipping or logistics is also a plus. Curiosity to learn the intricacies of a new industry if you don’t have logistics experience is essential.
Content Marketing: You've created content that is used to attract and convert prospects into sales opportunities, and have worked closely with a sales, product and customer success teams in the past.
Writing and Content Creation: You have great respect for words—both written and said. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose. You've also had experience beyond just writing but managing multiple contributors and the non-linear process of generating lengthy, finished pieces.
Analytical and communication: You are highly analytical with incredible communication skills; making intricate technical issues easy to comprehend comes naturally to you. You enjoy learning about how something works, and you think creatively about about how software and technology have the power to change the world.
Results-oriented: You obsess over measurement and you enjoy optimizing campaigns. You know that failed experiments are an important part of the process. You'll be monitoring the impact of your campaigns very closely, measuring prospect and customer engagement, social sharing, and the performance of different pieces of content. You will be analytical and honest about our approach, and you will be relentless about optimizing INTTRA’s strategy to increase awareness, consumption, and effectiveness of the assets we produce.
Organization and deadline orientation: You hate the thought of anything slipping through the cracks. Maybe you had a slipping-through-the-cracks experience in second grade when you forgot it was your day for Show & Tell, and the memory still haunts you. Spreadsheets, checklists, and words such as thorough are your comfort food. Your desk is probably organized, and it probably confuses the heck out of you that some of your friends find ways to be productive in a state of disorganized chaos.
Resourceful and gets stuff done: You have a way of making things happen even if it seems impossible - like pulling off a home-cooked dinner party for 30 people with 45 different dietary restrictions at your place at a week's notice - while making it all seem easy.
Collaboration: You need to enjoy sharing your toys. Close collaboration with the sales and product teams will be a big part of this job.
Persistence: You’ve probably been called obsessed once or twice as you’ve pursued a personal interest. When you latch onto something you care about, you dont let off the gas until its done. You are not afraid to be aggressive and to reach out to people you don't know.